Having video on your website keeps visitors on your site longer. Video makes a solid, professional impression on the viewers, thereby increasing purchasing.
Having interactive video content engages consumers and improves analytics like never before. Consumers can now navigate to their interests at their own pace.
Social media is a free resource that can reach billions of consumers in an interactive manner. Being on social media sites also increases your rankings in the search engines.
The cost per thousand impressions for digital signage is less than 10 percent of the cost for any other advertising medium.
TV advertising is still the most influential medium. Companies spend more money on TV advertising than all other forms of advertising put together.
There is no other medium that has such a captive audience. The increase in attention gives a better increase in retention.
If you're not using video to market, you're losing customers to those who do. Video increases impressions and almost doubles click-through rates.