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  • Why and Where Video

 Website

 
  • 72% of website videos are watched to their completion
  • On average, websites using video have a 20% increase in traffic and a better SEO (Search Engine Optimization)
  • When searching online, Google gives higher rankings to websites utilizing video

 

Bottom Line

Having video on your website keeps visitors on your site longer. Video makes solid, professional impression on the viewers, thereby increas­ing purchasing.

 

 eVideo

 
  • 3.5X is the increased time spent engaging and watching Interactive videos over non-interactive content
  • Shoppable (clickable) videos create a stronger bond between the consumer and the brand
  • Consumers on average spend 2.5 times longer on a website that has interactive content

 

Bottom Line

Having interactive video content engages consumers and improves analytics like never before. Consumers can now navigate to their interests at their own pace.

 

 Social Media

 
  • Over 1 Billion users visit YouTube each month. That's more than 4 billion hours spent watch­ing videos
  • 100 hours of video are uploaded to YouTube every minute

 

Bottom Line

Social media is a free resource that can reach billions of con­sumers in an interactive man­ner. Being on social media sites also increases your rank­ings in the search engines.

 

 In-Store Content

 
  • 30% is the time consumers may spend browsing in a retail store that has in-store content
  • 19% of consumers who have made an unplanned purchase today say they saw the product on a digital display
  • Items advertised with digital signs experienced, on average, a 34% increase in sales versus static signs

 

Bottom Line

The cost per thousand impressions for digital signage is less than 10 percent of the cost for any other advertising medium.

 

 TV Advertising

 
  • 86% of all adults say TV is the most influential advertising medium
  • The average adult watches 35 hours of TV a week compared to 7 hours a week on the computer
  • 75% of people research products online after seeing them on television

 

Bottom Line

TV Advertising is still the most influential medium. Companies spend more money on TV advertising than all other forms of adver­tising put together.

 

 Movie Theatre Advertising

 
  • 42% of moviegoers go out to shop following their visit to a theater
  • Consumers pay more attention when viewing ads on the big screen than on any other advertising medium

 

Bottom Line

There is no other medium that has such a captive audi­ence. The increase in atten­tion gives a better increase in retention.

 

 Email Blasts

 
  • 96% is the increased click-through rate of emails containing video
  • Including video in an email reduced the number of subscriber opt-outs by 75%

 

Bottom Line

If you're not using video to market, you're losing cus­tomers to those who do. Video increases impressions and almost doubles click­-through rates.

 

References: Comcast, Nielsen 2013 3Q Cross-Platform Report, E-Poll October, 2011, Jack Myers Media Business Report, Google, YouTube, Implix Email Marketing Survey 2010 and Eloqua.