72% of website videos are watched to their completion
On average, websites using video have a 20% increase in traffic and a better SEO (Search Engine Optimization)
When searching online, Google gives higher rankings to websites utilizing video
Having video on your website keeps visitors on your site longer. Video makes solid, professional impression on the viewers, thereby increasing purchasing.
3.5X is the increased time spent engaging and watching Interactive videos over non-interactive content
Shoppable (clickable) videos create a stronger bond between the consumer and the brand
Consumers on average spend 2.5 times longer on a website that has interactive content
Having interactive video content engages consumers and improves analytics like never before. Consumers can now navigate to their interests at their own pace.
Over 1 Billion users visit YouTube each month. That's more than 4 billion hours spent watching videos
100 hours of video are uploaded to YouTube every minute
Social media is a free resource that can reach billions of consumers in an interactive manner. Being on social media sites also increases your rankings in the search engines.
30% is the time consumers may spend browsing in a retail store that has in-store content
19% of consumers who have made an unplanned purchase today say they saw the product on a digital display
Items advertised with digital signs experienced, on average, a 34% increase in sales versus static signs
The cost per thousand impressions for digital signage is less than 10 percent of the cost for any other advertising medium.
86% of all adults say TV is the most influential advertising medium
The average adult watches 35 hours of TV a week compared to 7 hours a week on the computer
75% of people research products online after seeing them on television
TV Advertising is still the most influential medium. Companies spend more money on TV advertising than all other forms of advertising put together.
Movie Theatre Advertising
42% of moviegoers go out to shop following their visit to a theater
Consumers pay more attention when viewing ads on the big screen than on any other advertising medium
There is no other medium that has such a captive audience. The increase in attention gives a better increase in retention.
96% is the increased click-through rate of emails containing video
Including video in an email reduced the number of subscriber opt-outs by 75%
If you're not using video to market, you're losing customers to those who do. Video increases impressions and almost doubles click-through rates.
References: Comcast, Nielsen 2013 3Q Cross-Platform Report, E-Poll October, 2011, Jack Myers Media Business Report, Google, YouTube, Implix Email Marketing Survey 2010 and Eloqua.
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