On-page optimization refers to optimization of a specific web page, a set of pages, or an entire website for search engines. If your website is well optimized, it is more likely to appear on the top of search results. Website optimization can be performed in multiple forms and every Search Engine Optimization (SEO) company has its own traditional or untraditional techniques of doing that.
There are two major ways to optimize websites: on-page optimization and off-page optimization.
Off-page optimization refers to optimization of a specific web page, a set of pages, or online profile pages that do not belong to you; therefore, you do not have access to the website files needed to modify them. Off-page website optimization can redirect traffic from your blog, business directory, or other websites where you update the content about that particular webpage.
The shady “SEO companies” and “website marketing specialists” often over-promise their off-page optimization skills, but in most cases these companies only ends up getting your website penalized by search engines. Why? Because off-page optimization is a serious marketing tool that may back-fire at you if not performed correctly.
On-page website optimization involves synchronous integration of website design, structure, efficiency of operation, and browser compatibility. There are many other website factors that may play a vital role in enhancing your website visibility on a search engine; and these are often referred to as Search Engine Optimization (SEO) algorithms.
Off-page optimization is a way to deliver traffic to your existing website from other sources of the Internet. This website optimization technique is very handy if you don’t have access to your website files and there is no other way to optimize your primary website. Traffic to your website may come from a blog, a local business directory, or from another website where you have access to website files and folders.
At Renaissance—a full-service digital marketing agency based in Philadelphia, PA—we are website optimization experts.
Search engines like Google have defined a set of rules based on which they determine if your website is well optimized or not. If your site is optimized, it will be displayed in search engines. If not, you will have to optimize it for it to be visible. Since on-page website optimization involves having access to website files, it is NOT possible to perform on-page optimization without having physical access to the website files. This can be a good check point when you are searching for a digital marketing company. If an SEO company informs you that their website optimization can be performed without having access to your website, run away as quickly as you can!
Our SEO professionals at Renaissance are website optimization experts and they excel in both on-page and off-page Optimization techniques. For the last ten years, Renaissance has been setting website optimization standards for other SEO companies around the world. Our experts at Renaissance know how to combine on-page and off-page optimization to yield fruitful results.
Contact our Philadelphia, PA marketing agency today and discover how we can drive traffic to your website from all over the Internet. If you already have a website, but do not have access to your website files, we can build a new website just for you. As leaders in the website optimization industry, we strongly believe that it never pays to optimize a website that you can never own. As a business owner, you spend your time and money promoting a website, so the website you promote might as well be your own.
Contact us today to learn how we can transform your website into a top money-maker.