Your logo sums up your brand in one powerful visual statement but is NOT your brand. It's part of your brand IDENTITY. So what's your brand? Jeff Bezos of Amazon puts it well: "Your brand is what people say about you when you're not in the room." Your brand is your reason to be in business: your company's core values, its personality. What's your business's "hook"? How are you different from your competitors? What are your UNIQUE selling points? What are the BENEFITS you offer your customers?
Renaissance has "a tradition of strategic thinking." You tell us what your brand is, and we craft a brand identity that sums up your business and communicates it to your customers so they will REMEMBER you. When you're building a house, you hire professionals. To get your business's branding right, hire the design professionals at Renaissance!