The Robert Tonner Doll Co.
Project Title: ToyFair Trade Show Booth Development
B to B
B to C
Other

Time Frame: 3 Months

Objective: Design and engineer a modular trade show booth that ties into the other corporate brand building efforts (ie...catalog, advertising, packaging & product development, E-commerce web and direct response marketing). The booth needed to showcase several complete product lines as well as maintain a constant and well thought out floor plan for traffic flow.

Target Audience: Reps, Dealers, Wholesales, Retailers and Collectors.

Solution: A fresh modular design capable of being easily broken down for trade shows and events of varying size and location. We were responsible for the conceptual development, engineering, mural duratrans production and management of the entire project.

Fulfillment/Outsourcing: Display fabrication and assembly.

Budget: Available upon request