Search Engine Optimization (SEO) is a marketing strategy that makes your website discoverable in search engines such as Google, Yahoo, Bing - when people are searching for specific brands, products or services. The primary idea of website optimization is to make your website discoverable in the right place at the right time.
Every time you perform a search on Google, you get somewhere between a few thousand to a few million website results, offering the same products or services that you searched for; however, only a handful of those websites appear on the first page of Google. This is because each search engine’s goal is to deliver the most accurate information to its users. Since there are so many websites on the internet that offer similar information, Google or other search engines will sort these websites in descending order from the very best to the less relevant alternatives.
Search Engine Optimization is the best form of online marketing for multiple reasons. The three main reasons are: it is the most effective, it is the least expensive, and it is not limited by your budget.