Website optimization is the process of modifying the visual content on a website and its programming code structure to increase the visibility of webpages in search engines like Google, Bing, Yahoo, etc. when people perform a search. Since the main idea of website optimization is to make the website visible in search engines, this process is also known as Search Engine Optimization or simply SEO.
There are literally hundreds of search engines around the globe. That’s why the core task is to define the search engine preferences for your website. The knowledge of algorithm requirements also plays a major role in website optimization.