Lead generation is most effective when incorporated into a fully
integrated process between marketing and sales. Every client is
uniquely defined by the sales management, email, web analytic,
and CRM systems they have in place.

Renaissance helps clients integrate program elements, plus test
and optimize lead generation methods, follow up messages, data
capture strategies and sales results.

Our capabilities include:

augmenting customer profiles
developing customer profiles
obtaining customer lists
developing integration strategies
creating and testing value propositions and data capture methodologies
testing and optimizing online and offline media vehicles
developing lead scoring, follow-up and tracking strategies