Website Optimization involves preparing your website for search engines so that your web pages appear more frequently in search results if/when your potential customers are searching for products or services similar to what you offer on your website.
In some cases, a website cannot be optimized to its fullest extent using traditional SEO tactics because of outdated technology that was used when the website was built. It is worth noting that platforms that are not constructed on SEO mediums are very difficult to optimize for search engines. Fortunately, Off-Page Optimization exists and allows us to deliver traffic to these types of websites from other sources on the Internet.