Time Frame: 4 Months

Objective: To create a direct response marketing
brochure that positions the bakery as a gourmet landmark
in Philadelphia and continue to build upon the annual
double digit sales growth of the mail order division.

Target Audience: 25,000 existing customers and recipients
of Termini mail order products.

Solution: An 8 panel self mailing direct response brochure
with 1 color product line and price listing.

Accounting: 800# sales calls

Fulfillment/Outsourcing: Brochure printing/Fulfillment in-house.

Results: Annual double digit percentage growth.

Budget: Available upon request.