Time Frame: 1 Year

Objective: Create a new brand identity and corporate
communications system for the American Waterworks employee
& shareholder newsletter. The focus was the human interest side
of the giant publically owned corporation.

Target Audience: Employees, retirees and shareholders of
American Waterworks and their subsidiaries.

Solution: “Reflections” a simply beautiful and informative
newsletter written in plain english.

Fulfillment/Outsourcing: Newsletter printing/fulfillment handled by client.

Budget: Available upon request